{"id":2377,"date":"2022-06-24T18:00:00","date_gmt":"2022-06-24T15:00:00","guid":{"rendered":"https:\/\/www.nav.ro\/blog\/?p=2377"},"modified":"2022-06-24T17:28:59","modified_gmt":"2022-06-24T14:28:59","slug":"cum-schimba-marketingul-traditional-inteligenta-artificiala","status":"publish","type":"post","link":"https:\/\/www.nav.ro\/blog\/cum-schimba-marketingul-traditional-inteligenta-artificiala\/","title":{"rendered":"Cum schimb\u0103 marketingul tradi\u021bional Inteligen\u021ba Artificial\u0103?"},"content":{"rendered":"\n

Inteligen\u021ba artificial\u0103 (AI) schimb\u0103 lumea \u00een care tr\u0103im \u0219i afecteaz\u0103 fiecare parte a vie\u021bii noastre. Elimin\u0103 SPAM-ul din e-mail. \u0218tie ce vrem s\u0103 urm\u0103rim pe Netflix. De asemenea, poate anticipa problemele \u00een materie de s\u0103n\u0103tate pe care le putem avea \u00een viitor, astfel \u00eenc\u00e2t s\u0103 putem lua m\u0103suri pentru a le preveni.<\/p>\n\n\n\n

Merg\u00e2nd mai departe, AI schimb\u0103 peisajul pentru carierele noastre. Exist\u0103 foarte pu\u021bine industrii care nu sunt afectate \u00een prezent de AI \u00eentr-un fel sau altul. De la sistemul medical la securitatea pentru industria financiar\u0103, solu\u021biile de inteligen\u021b\u0103 artificial\u0103 u\u0219ureaz\u0103 locurile de munc\u0103 ale oamenilor \u0219i, \u00een unele cazuri, le elimin\u0103 cu totul. Desigur, aceast\u0103 tehnologie nu poate \u00eenlocui cu adev\u0103rat toate capacit\u0103\u021bile umane \u00een nicio profesie, dar schimb\u0103 modul \u00een care lucr\u0103m.<\/p>\n\n\n\n

Marketingul este, cu siguran\u021b\u0103, una dintre industriile \u00een care AI are un impact. Iat\u0103 trei moduri \u00een care AI schimb\u0103 marketingul tradi\u021bional \u0219i cum \u00een\u021belegerea acesteia v\u0103 poate ajuta nu numai s\u0103 v\u0103 p\u0103stra\u021bi slujba, ci \u0219i s\u0103 prospera\u021bi a\u0219a cum nu a\u021bi mai f\u0103cut-o \u00eenainte.<\/p>\n\n\n\n

Inteligen\u021ba Artificial\u0103 \u00een\u021belege termenul de „Big Data”<\/strong>
Tr\u0103im \u00een epoca Big Data. \u0218tim mai multe despre oameni, despre obiceiurile lor, despre personalit\u0103\u021bile lor \u0219i despre orice altceva dec\u00e2t am \u0219tiut vreodat\u0103 \u00een istorie. Dar av\u00e2nd toate aceste date este absolut inutil dac\u0103 nu facem nimic cu ele. Desigur, \u00eenainte de a putea lua orice tip de ac\u021biune, trebuie s\u0103 \u00een\u021belegem datele. Programele de analiz\u0103 bazate pe mecanisme de \u00eenv\u0103\u021bare a ma\u0219inilor organizeaz\u0103, analizeaz\u0103 \u0219i identific\u0103 cu adev\u0103rat valoarea real\u0103 a informa\u021biilor. Acest lucru ajut\u0103 comercian\u021bii s\u0103 ia decizii bine informate, \u00een timp real, care pot avea un impact enorm asupra liniei de baz\u0103 a companiei. Ceea ce obi\u0219nuia s\u0103 ia comercian\u021bilor o cantitate enorm\u0103 de timp pentru a g\u0103zdui grupuri de utilizatori \u0219i pentru a efectua sondaje lungi despre clien\u021bi, se poate face acum \u00een c\u00e2teva secunde.<\/p>\n\n\n\n

Cunoa\u0219terea f\u0103r\u0103 ac\u021biune nu te duce nic\u0103ieri \u00een lumea v\u00e2nz\u0103rilor \u0219i a marketingului. Inteligen\u021ba Artificial\u0103 nu numai c\u0103 ofer\u0103 marketing-ului o viziune de 360 de grade asupra publicului \u021bint\u0103 \u0219i a clientului, ci \u00eei ofer\u0103 o analiz\u0103 pseudo-psihologic\u0103 \u0219i o scanare neurologic\u0103 de baz\u0103 a comportamentului, preferin\u021belor \u0219i personalit\u0103\u021bii generale atunci c\u00e2nd vine vorba de cump\u0103rare.<\/p>\n\n\n\n

Inteligen\u021ba Artificial\u0103 automatizeaz\u0103 rutina zilnic\u0103<\/strong>
AI elibereaz\u0103 timpul comercian\u021bilor pentru a se concentra asupra g\u00e2ndirii creative \u0219i critice. Lucrurile, cum ar fi introducerea manual\u0103 a datelor \u00een foi de calcul complicate, crearea de diagrame \u0219i analize detaliate \u0219i chiar dezvoltarea strategiilor de marketing prin e-mail \u0219i social media, au fost toate simplificate \u0219i mai pu\u021bin consumatoare de timp datorit\u0103 Inteligen\u021bei Artificiale \u0219i automatiz\u0103rii. Comercian\u021bii pot petrece acum mai mult timp \u00eenv\u0103\u021b\u00e2nd noile tehnologii \u0219i particip\u00e2nd la conferin\u021be \u0219i evenimente pentru a-\u0219i aprofunda cuno\u0219tin\u021bele \u0219i pentru a r\u0103m\u00e2ne la curent cu noile tendin\u021be. Iar singura modalitate de a avea o adev\u0103rat\u0103 putere pentru a r\u0103m\u00e2ne \u00een lumea AI este s\u0103 fi \u00eenaintea tehnologiei \u0219i s\u0103 \u00eenve\u021bi cum s\u0103 lucrezi cu ea, \u00een loc s\u0103 fii eliminat de ea.<\/p>\n\n\n\n

Sistemul de automatizare bazat pe AI ofer\u0103 comercian\u021bilor de ast\u0103zi posibilitatea de a se conecta cu clien\u021bii lor. Concentr\u00e2ndu-se pe lucruri cum ar fi evenimentele personale, interac\u021biunea cu social media \u0219i furnizarea de asisten\u021b\u0103 pentru clien\u021bi de clas\u0103 mondial\u0103, o companie va experimenta mai pu\u021bini clien\u021bi, cresc\u00e2nd \u00een acela\u0219i timp loialismul m\u0103rcii pe via\u021b\u0103.<\/p>\n\n\n\n

Inteligen\u021ba Artificial\u0103 \u00eei ajut\u0103 pe comercian\u021bi s\u0103 fie conecta\u021bi cu publicul<\/strong>
Companiilor le este mult mai u\u0219or s\u0103 v\u00e2nd\u0103 consumatorilor. Ace\u0219tia \u00ee\u0219i salveaz\u0103 toate preferin\u021bele \u00een fiecare aplica\u021bie pe care o folosesc \u0219i de fiecare dat\u0103 c\u00e2nd cump\u0103r\u0103 ceva online. Ace\u0219tia culeg recompensele inteligen\u021bei artificiale, permi\u021b\u00e2nd acestor informa\u021bii stocate s\u0103 sugereze produse pe care le vor aprecia. De\u0219i tehnologia AI face cu siguran\u021b\u0103 via\u021ba consumatorilor mai u\u0219oar\u0103, aceasta ajut\u0103 \u0219i mai mult pe comercian\u021bi. Managerii de marketing folosesc totul, de la chat-uri \u00eembun\u0103t\u0103\u021bite AI la campanii inteligente de e-mail pentru a genera con\u021binut automat.<\/p>\n\n\n\n

De exemplu, Sephora a dezvoltat un chat-boot numit „Kik” pentru a profita de sezonul petrecerilor. Kik a oferit sfaturi de stil \u0219i con\u021binut personalizat pentru a ajuta adolescen\u021bii cump\u0103r\u0103tori.<\/p>\n\n\n\n

Salesforce Einstein motorul inteligen\u021bei artificiale ofer\u0103 modele predictive de notare care pot determina c\u00e2t de probabil este ca un anumit segment de cump\u0103r\u0103tori s\u0103 fie atras de un email special. De asemenea, permite segmentarea publicului pentru a transmite mesajul potrivit persoanei potrivite la momentul potrivit.<\/p>\n\n\n\n

Curata este o solu\u021bie \u00eembun\u0103t\u0103\u021bit\u0103 AI, care \u00een prezent ajut\u0103 companiile precum Cisco, J.P. Morgan, Symantec \u0219i Zendesk s\u0103 g\u0103seasc\u0103, s\u0103 creeze \u0219i s\u0103 distribuie con\u021binut orientat. Prin utilizarea tacticii de prelucrare a limbajului natural \u0219i a tacticii de \u00eenv\u0103\u021bare a ma\u0219inii, Curata este capabil\u0103 s\u0103 descopere, s\u0103 rezume, s\u0103 editeze, s\u0103 publice \u0219i s\u0103 promoveze informa\u021bii relevante.<\/p>\n\n\n\n

Alte solu\u021bii de marketing, cum ar fi Marketo \u0219i HubSpot, utilizeaz\u0103, de asemenea, AI nu numai pentru a automatiza sarcinile de rutin\u0103, ci \u0219i pentru a crea mesaje mai personalizate \u0219i mai relevante prin analizarea comportamentului clien\u021bilor.<\/p>\n\n\n\n

Concluzie<\/strong>
Inteligen\u021ba artificial\u0103 nu va putea niciodat\u0103 s\u0103 \u00eenlocuiasc\u0103 interac\u021biunea uman\u0103 real\u0103 \u0219i nimic nu face ca \u0219i clien\u021bii s\u0103 fie mai loiali unei companii dec\u00e2t s\u0103 simt\u0103 c\u0103 au o rela\u021bie real\u0103 \u0219i c\u0103 acea companie se \u00eengrije\u0219te cu adev\u0103rat de ei. Acestea fiind spuse, AI are, de asemenea, puterea de a ajuta la \u00eembun\u0103t\u0103\u021birea \u0219i cultivarea acestor rela\u021bii, mai degrab\u0103 dec\u00e2t s\u0103 distrag\u0103 aten\u021bia de la acestea.<\/p>\n\n\n\n

Mai multe schimb\u0103ri suntem siguri c\u0103 vor veni, deoarece tehnologia continu\u0103 s\u0103 avanseze rapid. \u00cenv\u0103\u021band despre AI, deoarece se refer\u0103 la rolul dvs. de marketing specific, este cheia pentru succesul dvs. \u00een viitor ca v\u00e2nz\u0103tor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inteligen\u021ba artificial\u0103 (AI) schimb\u0103 lumea \u00een care tr\u0103im \u0219i afecteaz\u0103 fiecare parte a vie\u021bii noastre. Elimin\u0103 SPAM-ul din e-mail. \u0218tie ce vrem s\u0103 urm\u0103rim pe Netflix. De asemenea, poate anticipa problemele \u00een materie de s\u0103n\u0103tate pe care le putem avea \u00een viitor, astfel \u00eenc\u00e2t s\u0103 putem lua m\u0103suri pentru a le preveni. Merg\u00e2nd mai departe,<\/p>\n","protected":false},"author":1,"featured_media":2378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[338,9,112,69],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","tag-ai","tag-gazduire","tag-hosting","tag-infrastructura"],"yoast_head":"\nCum schimb\u0103 marketingul tradi\u021bional Inteligen\u021ba Artificial\u0103? - NAV.RO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nav.ro\/blog\/cum-schimba-marketingul-traditional-inteligenta-artificiala\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum schimb\u0103 marketingul tradi\u021bional Inteligen\u021ba Artificial\u0103? - NAV.RO Blog\" \/>\n<meta property=\"og:description\" content=\"Inteligen\u021ba artificial\u0103 (AI) schimb\u0103 lumea \u00een care tr\u0103im \u0219i afecteaz\u0103 fiecare parte a vie\u021bii noastre. 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Elimin\u0103 SPAM-ul din e-mail. \u0218tie ce vrem s\u0103 urm\u0103rim pe Netflix. De asemenea, poate anticipa problemele \u00een materie de s\u0103n\u0103tate pe care le putem avea \u00een viitor, astfel \u00eenc\u00e2t s\u0103 putem lua m\u0103suri pentru a le preveni. 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