{"id":2600,"date":"2022-09-26T10:39:53","date_gmt":"2022-09-26T07:39:53","guid":{"rendered":"https:\/\/www.nav.ro\/blog\/?p=2600"},"modified":"2022-09-26T10:39:54","modified_gmt":"2022-09-26T07:39:54","slug":"magazin-online-si-trafic-crescut-cum-fac-asta","status":"publish","type":"post","link":"https:\/\/www.nav.ro\/blog\/magazin-online-si-trafic-crescut-cum-fac-asta\/","title":{"rendered":"Magazin online \u0219i trafic crescut, cum fac asta?"},"content":{"rendered":"\n

De \u00eendat\u0103 ce \u00ee\u021bi deschizi un magazin online, cea mai mare provocare este cea de a face rost de clien\u021bi. Din acela\u0219i motiv, este esen\u021bial s\u0103-\u021bi creezi o strategie pentru trafic \u0219i s\u0103 folose\u0219ti canalele de comunicare existente \u00eentr-un mod eficient. Mai jos vei afla cele mai utile tactici pentru a ob\u021bine rezultate rapid!<\/p>\n\n\n\n

Investe\u0219te \u00een publicitate<\/h2>\n\n\n\n

Spre deosebire de metodele de promovare gratuite, reclamele pl\u0103tite aduc conversii \u00eentr-un timp mult mai rapid. De\u0219i ai nevoie de un buget stabil pe care s\u0103-l investe\u0219ti \u00een motoarele de c\u0103utare, acesta poate fi unul accesibil \u0219i \u00ee\u021bi poate aduce mai multe v\u00e2nz\u0103ri dec\u00e2t ai putea crede.<\/p>\n\n\n\n

Promovarea prin Google Ads este bazat\u0103 pe sistemul pay-to-click, astfel \u00eenc\u00e2t pl\u0103te\u0219ti doar pentru persoanele care au accesat paginile. La un magazin online este recomandat s\u0103 discu\u021bi cu o persoan\u0103 care de\u021bine cuno\u0219tin\u021be despre campanii \u0219i modul \u00een care func\u021bioneaz\u0103. Zona de statistici te ajut\u0103 s\u0103 identifici campaniile eficiente \u0219i s\u0103 \u0219tii cum s\u0103 continui utilizarea acestora.<\/p>\n\n\n\n

Creeaz\u0103 un blog despre ni\u0219a ta<\/h2>\n\n\n\n

Majoritatea oamenilor \u00ee\u0219i pun anumite \u00eentreb\u0103ri \u00eenainte de a achizi\u021biona produse sau servicii \u0219i \u00ee\u0219i doresc informa\u021bii despre diverse subiecte. Din acela\u0219i motiv, un blog \u00een care s\u0103 publici con\u021binut poate fi o metod\u0103 excelent\u0103 de a atrage mai multe persoane. Articolele pot s\u0103 ajung\u0103 virale, iar o abordare pl\u0103cut\u0103 de scriere va aduce v\u00e2nz\u0103ri suplimentare. Pentru idei de subiecte, studiaz\u0103 competi\u021bia \u0219i include recenzii, tutoriale sau \u0219tiri din ni\u0219a existent\u0103.<\/p>\n\n\n\n

Ocup\u0103-te de optimizarea SEO<\/h2>\n\n\n\n

Optimizarea SEO nu este o sarcin\u0103 at\u00e2t de simpl\u0103 precum ar crede multe persoane, deoarece exist\u0103 prea multe website-uri prezente pe internet \u00een momentul actual. Astfel, e pu\u021bin probabil s\u0103 ajungi din prima cunoscut pe expresiile la care te g\u00e2nde\u0219ti. \u00cen schimb, o solu\u021bie mai bun\u0103 ar fi s\u0103 efectuezi un research \u0219i s\u0103 g\u0103se\u0219ti cuvinte cheie unde s\u0103 po\u021bi concura. Implementeaz\u0103 imagini cu atribute ALT \u0219i adaug\u0103 descrieri pentru a putea realiza o indexare mai bun\u0103. Un alt element important la website pentru magazin online este viteza de \u00eenc\u0103rcare. Pentru a o \u00eembun\u0103t\u0103\u021bi, asigur\u0103-te c\u0103 folose\u0219ti servicii de hosting<\/a> de calitate \u0219i implementeaz\u0103 un sistem de caching. Aceste elemente vor duce la o \u00eenc\u0103rcare optimizat\u0103 \u0219i te vor ajuta s\u0103 respec\u021bi standardele motoarelor de c\u0103utare.<\/p>\n\n\n\n

Construie\u0219te o list\u0103 de e-mail<\/h2>\n\n\n\n

Emailul \u00eenc\u0103 reprezint\u0103 un canal de marketing eficient, fiind \u00een continuare utilizat de majoritatea magazinelor online. Pentru a atrage c\u00e2t mai multe persoane \u00een lista ta, ofer\u0103 un discount sau un material gratuit \u00een schimbul adresei. Pe m\u0103sur\u0103 ce trece timpul, traficul provenit din mesaje va evolua \u0219i va ajunge la un nivel stabil. Ulterior, va fi mult mai u\u0219or s\u0103 r\u0103sp\u00e2nde\u0219ti vestea despre magazinul t\u0103u \u0219i s\u0103 atragi clien\u021bi noi.<\/p>\n\n\n\n

Utilizeaz\u0103 campanii Facebook ads<\/h2>\n\n\n\n

Pe l\u00e2ng\u0103 partea organic\u0103, Facebook \u00ee\u021bi permite s\u0103-\u021bi m\u0103re\u0219ti reach-ul prin intermediul reclamelor sau al post\u0103rilor pl\u0103tite. Acest lucru va cre\u0219te rata de engagement \u0219i va face audien\u021ba s\u0103 devin\u0103 mai familiar\u0103 cu brandul t\u0103u. Pe l\u00e2ng\u0103 campaniile clasice, po\u021bi crea unele special pentru clien\u021bii de magazin online sau pentru fanii paginii. \u00cen felul acesta, te vei adresa unui segment care are mai mult\u0103 \u00eencredere \u00een ceea ce oferi \u0219i vei reu\u0219i s\u0103 \u00ee\u021bi cre\u0219ti rezultatele.<\/p>\n\n\n\n

Cum po\u021bi analiza datele?<\/h2>\n\n\n\n

Ac\u021biunile tale de promovare trebuie s\u0103 fie constante pentru a ob\u021bine date c\u00e2t mai apropiate de realitate. Dup\u0103 ce ai implementat tacticile de mai sus, a\u0219teapt\u0103 o perioad\u0103 \u0219i apoi vezi ce mesaje au prins cel mai bine la public. La final, vei \u0219tii unde s\u0103-\u021bi \u00eendrep\u021bi aten\u021bia \u0219i cum po\u021bi s\u0103 spore\u0219ti traficul existent.<\/p>\n","protected":false},"excerpt":{"rendered":"

De \u00eendat\u0103 ce \u00ee\u021bi deschizi un magazin online, cea mai mare provocare este cea de a face rost de clien\u021bi. Din acela\u0219i motiv, este esen\u021bial s\u0103-\u021bi creezi o strategie pentru trafic \u0219i s\u0103 folose\u0219ti canalele de comunicare existente \u00eentr-un mod eficient. Mai jos vei afla cele mai utile tactici pentru a ob\u021bine rezultate rapid! Investe\u0219te<\/p>\n","protected":false},"author":1,"featured_media":2601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150,1],"tags":[9,112,96,18],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gazduire","category-how-to","tag-gazduire","tag-hosting","tag-web-hosting","tag-wordpress"],"yoast_head":"\nMagazin online \u0219i trafic crescut, cum fac asta? - NAV.RO Blog<\/title>\n<meta name=\"description\" content=\"De \u00eendat\u0103 ce \u00ee\u021bi deschizi un magazin online, cea mai mare provocare este cea de a face rost de clien\u021bi. 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