{"id":2699,"date":"2022-10-11T12:14:55","date_gmt":"2022-10-11T09:14:55","guid":{"rendered":"https:\/\/www.nav.ro\/blog\/?p=2699"},"modified":"2022-10-11T12:14:56","modified_gmt":"2022-10-11T09:14:56","slug":"reclama-pe-google-sau-facebook","status":"publish","type":"post","link":"https:\/\/www.nav.ro\/blog\/reclama-pe-google-sau-facebook\/","title":{"rendered":"Reclam\u0103 pe Google sau Facebook?"},"content":{"rendered":"\n

Reclamele pl\u0103tite reprezint\u0103 o metod\u0103 excelent\u0103 de a atrage trafic consistent \u0219i rapid pe orice magazin online. Cu toate acestea, poate fi destul de greu s\u0103 lucrezi \u00een platformele existente atunci c\u00e2nd te afli la \u00eenceput de drum. Cele mai utilizate canale de comunicare cu clien\u021bii sunt Google sau Facebook. Ambele companii ofer\u0103 posibilitatea de advertising, astfel \u00eenc\u00e2t va fi greu s\u0103 iei o decizie dac\u0103 lucrezi cu un buget restr\u00e2ns. Mai jos vei afla avantajele \u0219i dezavantajele fiec\u0103rei op\u021biuni!<\/p>\n\n\n\n

Cum func\u021bioneaz\u0103 promovarea pl\u0103tit\u0103 pe Facebook?<\/h2>\n\n\n\n

Facebook este \u00eenc\u0103 o re\u021bea de socializare popular\u0103 \u0219i are \u00een prezent aproape 3 miliarde de conturi active. Reclamele pe aceea\u0219i platform\u0103 se construiesc \u00een ads manager, unde se poate stabili audien\u021ba \u00een func\u021bie de datele demografice, interes \u0219i comportament. Aici este necesar s\u0103 decizi care va fi bugetul t\u0103u zilnic, imaginea pe care o vei utiliza \u0219i loca\u021bia.<\/p>\n\n\n\n

Un element ce diferen\u021biaz\u0103 Facebook de Google const\u0103 \u00een faptul c\u0103 ai op\u021biunea de targetare. Nu exist\u0103 cuvinte cheie, deoarece utilizatorii care dau scroll nu au mereu interes \u00een achizi\u021bionarea de produse sau servicii. \u00cen schimb, vei reu\u0219i s\u0103 ob\u021bii o rat\u0103 de conversie decent\u0103 adres\u00e2ndu-te oamenilor potrivi\u021bi. Pentru asta ia \u00een calcul factori precum v\u00e2rsta, genul, venitul \u0219i locul de munc\u0103.<\/p>\n\n\n\n

C\u00e2nd s\u0103 faci reclame pe Facebook?<\/h2>\n\n\n\n

Aceste reclame sunt eficiente pentru afacerile care pun accent pe partea de brand awareness, deoarece reu\u0219e\u0219ti s\u0103 ajungi la persoane care n-au auzit de ceea ce oferi p\u00e2n\u0103 acumpe Google sau Facebook. Pentru a putea atrage aten\u021bia, se poate utiliza inclusiv formatul video. Dac\u0103 decizi s\u0103 folose\u0219ti o imagine, alege o poz\u0103 care s\u0103 con\u021bin\u0103 pu\u021bin text \u0219i care s\u0103 nu fie editat\u0103 cu filtre. Reclamele pe Facebook mai sunt eficiente pentru construirea listei de email. Aceast\u0103 activitate te va ajuta s\u0103 ob\u021bii un canal de promovare suplimentar \u0219i s\u0103 spore\u0219ti nivelul de trafic existent.<\/p>\n\n\n\n

Cum func\u021bioneaz\u0103 reclamele pl\u0103tite pe Google?<\/h2>\n\n\n\n

Google te ajut\u0103 s\u0103-\u021bi afi\u0219ezi anun\u021bul direct \u00een prima pagin\u0103. Acesta va ap\u0103rea deasupra c\u0103ut\u0103rilor normale, iar un titlu atractiv va reu\u0219i s\u0103 captiveze lumea. Inten\u021bia audien\u021bei este ceea ce face acest canal de comunicare at\u00e2t de puternic. Folosind cuvinte cheie specifice, vei reu\u0219i s\u0103 g\u0103se\u0219ti oameni care \u00ee\u0219i doresc s\u0103 achizi\u021bioneze pe loc diverse produse sau servicii. Este necesar\u0103 mai mult\u0103 munc\u0103 pentru astfel de reclame, \u00eens\u0103 rezultatele ob\u021binute vor fi pe m\u0103sura investi\u021biei.<\/p>\n\n\n\n

C\u00e2nd s\u0103 faci reclame prin Google Ads?<\/h2>\n\n\n\n

Reclamele \u00een Google sunt utile \u00een momentul \u00een care \u00ee\u021bi dore\u0219ti s\u0103 cre\u0219ti v\u00e2nz\u0103rile. Acestea nu te vor ajuta foarte mult pentru alte tipuri de promov\u0103ri, cum ar fi cea de con\u021binut sau pentru lista de email. Partea bun\u0103 const\u0103 \u00een faptul c\u0103 vor exista oameni care vor vedea oferta<\/a> ta, iar abilit\u0103\u021bile de copywriting \u00ee\u021bi pot aduce un avantaj fa\u021b\u0103 de competitori.<\/p>\n\n\n\n

Cum alegi cea mai bun\u0103 alternativ\u0103, Google sau Facebook?<\/h2>\n\n\n\n

Ambele platforme au la baza reclame de tip PPC, dar diferen\u021ba const\u0103 \u00een modul de operare. Facebook este un mediu vizual, unde targetezi audien\u021be similare pe baza diverselor criterii. Reclamele \u00een Google necesit\u0103 un research am\u0103nun\u021bit pentru a putea fi g\u0103site cuvinte cheie care s\u0103 aduc\u0103 v\u00e2nz\u0103ri. C\u00e2nd iei \u00een calcul aceste alternative, trebuie s\u0103 te g\u00e2nde\u0219ti la obiectivele tale pe termen lung \u0219i la raportul \u00eentre pre\u021b \u0219i rezultate. \u021aine cont de ideile de mai sus \u0219i \u00ee\u021bi va fi mai simplu s\u0103 iei decizia potrivit\u0103 \u00een ceea ce prive\u0219te Google sau Facebook !<\/p>\n","protected":false},"excerpt":{"rendered":"

Reclamele pl\u0103tite reprezint\u0103 o metod\u0103 excelent\u0103 de a atrage trafic consistent \u0219i rapid pe orice magazin online. Cu toate acestea, poate fi destul de greu s\u0103 lucrezi \u00een platformele existente atunci c\u00e2nd te afli la \u00eenceput de drum. Cele mai utilizate canale de comunicare cu clien\u021bii sunt Google sau Facebook. Ambele companii ofer\u0103 posibilitatea de<\/p>\n","protected":false},"author":1,"featured_media":2700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[372,373,371,369,370],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-ads","tag-advertising","tag-reclama","tag-social-media","tag-social-media-marketing"],"yoast_head":"\nReclam\u0103 pe Google sau Facebook? - NAV.RO Blog<\/title>\n<meta name=\"description\" content=\"Reclamele pl\u0103tite pe Google sau Facebook reprezint\u0103 o metod\u0103 excelent\u0103 de a atrage trafic consistent \u0219i rapid pe orice magazin online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nav.ro\/blog\/reclama-pe-google-sau-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reclam\u0103 pe Google sau Facebook? 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