{"id":321,"date":"2018-06-13T22:10:24","date_gmt":"2018-06-13T20:10:24","guid":{"rendered":"https:\/\/blog.nav.ro\/?p=321"},"modified":"2025-07-18T10:38:49","modified_gmt":"2025-07-18T07:38:49","slug":"google-mobile-first-indexing-ce-inseamna-pentru-seo","status":"publish","type":"post","link":"https:\/\/www.nav.ro\/blog\/google-mobile-first-indexing-ce-inseamna-pentru-seo\/","title":{"rendered":"Google Mobile-First Indexing: Ce \u00eenseamn\u0103 pentru SEO"},"content":{"rendered":"

A fost un timp c\u00e2nd, de fiecare dat\u0103 c\u00e2nd auzeam cuv\u00e2ntul SEO, r\u0103m\u00e2neam cu mai multe \u00eentreb\u0103ri \u0219i un nor de confuzii. Cu toate acestea, am \u00eenv\u0103\u021bat \u00een cur\u00e2nd nuan\u021bele mai fine de marketing, social media \u0219i clasarea site-urilor web. \u00cen aceast\u0103 faz\u0103 am dat peste cuvinte cum ar fi clasarea \u0219i indexarea \u0219i cum ajut\u0103 acestea la c\u0103utarea pe site.<\/p>\n

Odat\u0103 cu cre\u0219terea utiliz\u0103rii telefonului de tip smartphone, fiecare persoan\u0103 pe care o vedem ast\u0103zi are un astfel de dispozitiv \u0219i deseori navigheaz\u0103 pe unul sau mai multe site-uri web. Aceast\u0103 tendin\u021b\u0103 a condus la indexarea mobil\u0103 Google. \u00cen acest articol, vom decoda indexarea mobil\u0103 Google \u0219i impactul acesteia asupra SEO.<\/p>\n

\u00cen\u021belegerea index\u0103rii pe mobil<\/strong><\/p>\n

Exist\u0103 \u0219anse de 50% s\u0103 citi\u021bi acest articol de pe un dispozitiv mobil, spre deosebire de un desktop. Prezum\u021bia mea se bazeaz\u0103 pe statisticile de utilizare a dispozitivelor mobile \u00een cazul \u00een care mediul de vizualizare a site-urilor mobile a crescut \u00een compara\u021bie cu desktopul. Procentul actual din 2018 este de 52,2% la nivel global.<\/p>\n

Aceast\u0103 cre\u0219tere a utiliz\u0103rii dispozitivelor mobile a ridicat o \u00eendoial\u0103 dac\u0103 exist\u0103 un impact asupra clas\u0103rii \u0219i index\u0103rii paginilor. Datorit\u0103 acestui fapt, Google a anun\u021bat indexarea Mobile-first \u0219i, pe 26 martie anul acesta, Google a \u00eenceput \u00een cele din urm\u0103 s\u0103 lanseze indexarea mobil\u0103.<\/p>\n

\u00cen principiu, indexarea mobil\u0103 \u00een primul r\u00e2nd \u00eenseamn\u0103 c\u0103, dac\u0103 ave\u021bi o versiune mobil\u0103, precum \u0219i o versiune desktop a site-ului dvs., site-ul mobil este locul \u00een care Google va \u00eencepe s\u0103 indexeze mai \u00eent\u00e2i. Motivul pentru care se nume\u0219te „mobilul pe primul loc” este faptul c\u0103 nu este vorba doar de o indexare pentru mobil. De exemplu, dac\u0103 nu ave\u021bi o versiune mobil\u0103 a site-ului dvs., versiunea desktop va fi indexat\u0103 la fel ca \u00eenainte.<\/p>\n

Acum, c\u0103 am \u00een\u021beles ce indexare din partea mobilului ne permite s\u0103 analiz\u0103m modific\u0103rile f\u0103cute de Google:<\/p>\n

1. Dac\u0103 ave\u021bi doar un site de desktop sau un design web responsive sau paginile dvs. web au fost create \u00een canonical AMP HTML, atunci nu exist\u0103 nicio modificare a site-ului dvs. \u00een timpul index\u0103rii. Acest lucru se datoreaz\u0103 faptului c\u0103 versiunea pentru mobil este aceea\u0219i cu cea de pe desktop.<\/p>\n

2. Anterior, dac\u0103 avea\u021bi un site mobil \u00eensemna c\u0103 indicele \u0219i rangul dvs. ar fi fost \u00eemp\u0103r\u021bite \u00eentre site-ul desktop \u0219i site-ul mobil. Era, prin urmare, de preferat s\u0103 ave\u021bi un site web responsive. Cu toate acestea, dac\u0103 ave\u021bi dou\u0103 adrese URL diferite pentru site-ul dvs. web, atunci Google va indexa site-ul dvs. mobil pentru prima dat\u0103 \u0219i ulterior va indexa site-ul desktop, astfel \u00eenc\u00e2t s\u0103 nu pierde\u021bi \u00een clasament \u0219i indexare.<\/p>\n

3. \u00cen cazul \u00een care con\u021binutul site-ului dvs. web variaz\u0103 \u00een func\u021bie de diferi\u021bi utilizatori \u0219i de dispozitive, adic\u0103 are un con\u021binut dinamic, atunci site-ul dvs. mobil va fi preferat pentru indexarea \u00een primul r\u00e2nd.<\/p>\n

4. Dac\u0103 a\u021bi proiectat paginile web folosind at\u00e2t AMP, c\u00e2t \u0219i non-AMP, atunci ar exist\u0103 dou\u0103 adrese URL diferite. \u00cen acest caz, Google va prefera versiunea mobil\u0103 non-AMP a site-ului dvs
\n\u00een timp ce indexeaz\u0103.<\/p>\n

Acum, c\u00e2nd am v\u0103zut schimb\u0103rile pe care Google le-a prezentat \u00een indexarea mobil\u0103, ca proprietar al unei companii, este important s\u0103 lu\u0103m \u00een considerare implica\u021biile SEO. Cele mai bune practici, mai mult sau mai pu\u021bin, r\u0103m\u00e2n acelea\u0219i.<\/p>\n

S\u0103 acoperim pe r\u00e2nd, 3 dintre cele mai bune practici:<\/strong><\/p>\n

1. Con\u021binut: c\u00e2nd vorbim despre indexarea mobil\u0103, aceasta dep\u0103\u0219e\u0219te cuvintele cheie care ajut\u0103 Google s\u0103 clasifice \u0219i s\u0103 indexeze site-ul dvs. Web. Ceea ce \u00eenseamn\u0103 \u00een primul r\u00e2nd c\u0103, dac\u0103 ave\u021bi \u0219i un site mobil, ar trebui s\u0103 ave\u021bi acela\u0219i con\u021binut primar pentru ambele versiuni ale site-ului dvs.<\/p>\n

2. Metadate: Metadatele reprezint\u0103 un alt aspect important atunci c\u00e2nd este vorba de clasarea site-ului dvs. Trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 metadatele \u0219i titlurile din ambele versiuni sunt acelea\u0219i. Un titlu sau o descriere diferit\u0103 ar crea confuzie \u00een timpul acces\u0103rii \u0219i index\u0103rii crawler-elor.<\/p>\n

3. Capacitatea serverului: Capacitatea serverelor dvs. joac\u0103 un rol important. Trebuie s\u0103 ave\u021bi grij\u0103 ca serverul dvs. s\u0103 aib\u0103 o capacitate suficient\u0103 pentru a gestiona o cre\u0219tere a ratei de accesare cu crawlere a site-ului dvs. mobil. Alegerea de g\u0103zduire potrivit\u0103 conteaz\u0103 foarte mult. Aceasta, la urma urmei, determin\u0103 viteza de \u00eenc\u0103rcare a site-ului dvs. \u0219i contribuie la clamentul motorului dvs. de c\u0103utare. Dac\u0103 a\u0219 recomanda, a\u0219 sugera Cloud Hosting datorit\u0103 scalabilit\u0103\u021bii \u0219i a vitezei rapide a site-ului.<\/p>\n

\u00cen ansamblu, indexarea mobil\u0103 Google nu se schimb\u0103 mult atunci c\u00e2nd vine vorba de SEO \u0219i de indexare. Este un set de bune practici ce ar trebui urmate de c\u0103tre proprietarii de site-uri dac\u0103 doresc s\u0103 ob\u021bin\u0103 rezultate optime \u00eentr-o pia\u021b\u0103 condus\u0103 de utilizatori care utilizeaz\u0103 at\u00e2t telefoane mobile, c\u00e2t \u0219i desktop pentru navigarea pe site-rile web.<\/p>\n","protected":false},"excerpt":{"rendered":"

A fost un timp c\u00e2nd, de fiecare dat\u0103 c\u00e2nd auzeam cuv\u00e2ntul SEO, r\u0103m\u00e2neam cu mai multe \u00eentreb\u0103ri \u0219i un nor de confuzii. Cu toate acestea, am \u00eenv\u0103\u021bat \u00een cur\u00e2nd nuan\u021bele mai fine de marketing, social media \u0219i clasarea site-urilor web. \u00cen aceast\u0103 faz\u0103 am dat peste cuvinte cum ar fi clasarea \u0219i indexarea \u0219i cum<\/p>\n","protected":false},"author":1,"featured_media":1219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati"],"yoast_head":"\nGoogle Mobile-First Indexing: Ce \u00eenseamn\u0103 pentru SEO - NAV.RO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nav.ro\/blog\/google-mobile-first-indexing-ce-inseamna-pentru-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile-First Indexing: Ce \u00eenseamn\u0103 pentru SEO - NAV.RO Blog\" \/>\n<meta property=\"og:description\" content=\"A fost un timp c\u00e2nd, de fiecare dat\u0103 c\u00e2nd auzeam cuv\u00e2ntul SEO, r\u0103m\u00e2neam cu mai multe \u00eentreb\u0103ri \u0219i un nor de confuzii. 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