{"id":379,"date":"2018-07-12T22:28:14","date_gmt":"2018-07-12T20:28:14","guid":{"rendered":"https:\/\/blog.nav.ro\/?p=379"},"modified":"2019-02-22T12:03:03","modified_gmt":"2019-02-22T10:03:03","slug":"intelegerea-diferentei-dintre-redirectionarile-html-permanente-si-alte-redirectionari","status":"publish","type":"post","link":"https:\/\/www.nav.ro\/blog\/intelegerea-diferentei-dintre-redirectionarile-html-permanente-si-alte-redirectionari\/","title":{"rendered":"\u00cen\u021belegerea diferen\u021bei dintre redirec\u021bion\u0103rile HTML permanente \u0219i alte redirec\u021bion\u0103ri"},"content":{"rendered":"

Schimbarea site-urilor dintr-un domeniu \u00een altul este un scenariu comun, mai ales dac\u0103 utilizatorii \u00eent\u00e2mpin\u0103 probleme cu domeniile existente. De exemplu, problemele precum site-urile mai vechi cu fundaluri statice sau GIF-uri, site-urile care pur \u0219i simplu doresc s\u0103 schimbe numele domeniului, s\u0103 redefineasc\u0103 site-urile pentru a fi responsive etc. sunt destul de comune. De\u0219i modificarea adresei URL a site-ului este o solu\u021bie fezabil\u0103, exist\u0103 un risc considerabil implicat \u00een aceasta.<\/p>\n

Ca proprietar de afacere dac\u0103 planifica\u021bi oricare dintre cele de mai sus, iar site-ul dvs. are un bun rang al motorului de c\u0103utare sau traficul este mare, atunci aceast\u0103 mi\u0219care ar putea afecta afacerea dvs. \u00cen acest articol, vom discuta despre cum s\u0103 abord\u0103m aceast\u0103 problem\u0103 cu ajutorul „redirec\u021bion\u0103rii” \u0219i s\u0103 \u00een\u021belegem redirec\u021bion\u0103rile \u00een detaliu.<\/p>\n

Deci, ce este Redirec\u021bionarea?<\/strong><\/p>\n

Redirec\u021bionarea este o modalitate de a trimite utilizatorii \u0219i motoarele de c\u0103utare la o alt\u0103 adres\u0103 URL (Uniform Resource Locator) dec\u00e2t cea solicitat\u0103 de c\u0103tre utilizator. Redirec\u021bionarile v\u0103 ajut\u0103 s\u0103 v\u0103 men\u021bine\u021bi clasamentul site-ului dvs. f\u0103r\u0103 a compromite clasamentele existente.<\/p>\n

\u00cen func\u021bie de situa\u021bii exist\u0103 3 tipuri de redirec\u021bion\u0103ri disponibile:<\/p>\n

Redirec\u021bionarea 301<\/strong><\/p>\n

Redirec\u021bionarea 301 este, de asemenea, cunoscut\u0103 sub numele de „Redirec\u021bionare permanent\u0103” \u0219i este redirec\u021bionarea recomandat\u0103 \u00een scopuri SEO. Aceast\u0103 redirec\u021bionare este utilizat\u0103 atunci c\u00e2nd utilizatorii decid s\u0103 \u00ee\u0219i schimbe adresa URL. Pe scurt, site-ul este mutat \u00eentr-o loca\u021bie nou\u0103. Beneficiul cheie al utiliz\u0103rii acestei redirec\u021bion\u0103ri este acela c\u0103 nu numai redirec\u021bioneaz\u0103 utilizatorul la noua adres\u0103 URL de la cea veche, ci \u0219i redirec\u021bioneaz\u0103 traficul \u0219i clasamentele. Aceasta este de departe cea mai prietenoas\u0103 redirec\u021bionare care trece peste 90% din „link juice”.<\/p>\n

Redirec\u021bionarea 302<\/strong><\/p>\n

Redirec\u021bionarea 302 este, de asemenea, cunoscut\u0103 sub numele de Redirec\u021bionarea de mutare temporar\u0103. Chiar dac\u0103 motorul de c\u0103utare redirec\u021bioneaz\u0103 utilizatorii c\u0103tre noua adres\u0103 URL, acesta nu elimin\u0103 vechea adres\u0103 URL din rezultatele c\u0103ut\u0103rii. Deoarece pagina nu este \u00eenlocuit\u0103, motorul de c\u0103utare creeaz\u0103 un nou index pentru noua adres\u0103 URL, rezult\u00e2nd astfel o nou\u0103 clasare. Cu redirec\u021bionarea 302, clasamentul vechi nu se transfer\u0103 la noua adres\u0103 URL. Acest lucru este util \u00een cazul unei mut\u0103ri temporare \u00een care dori\u021bi s\u0103 p\u0103stra\u021bi clasamentul vechiului URL.<\/p>\n

Meta Refresh<\/strong><\/p>\n

Spre deosebire de cele 2 redirec\u021bion\u0103ri anterioare, Meta Refresh func\u021bioneaz\u0103 la nivel de pagin\u0103 \u00een loc de server. Meta Refresh este folosit\u0103 de obicei atunci c\u00e2nd un site web dore\u0219te s\u0103 redirec\u021bioneze utilizatorii la o pagin\u0103 diferit\u0103 \u00een interval de 5-10 secunde de la accesarea de c\u0103tre utilizator a paginii curente. De exemplu, este posibil s\u0103 fi v\u0103zut acest mesaj pe anumite site-uri Web: „Ve\u021bi fi redirec\u021bionat c\u0103tre pagina principal\u0103 \u00een 5 secunde, face\u021bi clic aici dac\u0103 nu sunte\u021bi redirec\u021bionat.” Aceasta este Meta Refresh. Acesta este cel mai pu\u021bin recomandat din perspectiva SEO.<\/p>\n

Motive pentru a utiliza redirec\u021bion\u0103rile permanente:<\/strong><\/p>\n

Ca proprietar de site web, men\u021binerea clasamentului \u0219i a popularit\u0103\u021bii site-ului dvs. de afaceri este un aspect foarte important deoarece construirea necesit\u0103 timp \u0219i efort. Cu toate acestea, exist\u0103 momente \u00een care nu ave\u021bi o alt\u0103 op\u021biune \u0219i trebuie s\u0103 trece\u021bi la o nou\u0103 adres\u0103 URL.<\/p>\n

Iat\u0103 patru motive pentru care pute\u021bi configura redirec\u021bion\u0103ri permanente pe site-ul dvs. Web:<\/strong><\/p>\n

1. C\u00e2nd v\u0103 decide\u021bi s\u0103 remodela\u021bi structura existent\u0103 a site-ului dvs., aceasta ar putea duce la duplicarea paginilor. Fiind duplicate, site-ului dvs. ar putea sc\u0103dea \u00een clasament. Cea mai bun\u0103 modalitate este s\u0103 dezactiva\u021bi c\u00e2te o pagin\u0103 \u0219i s\u0103 o redirec\u021biona\u021bi c\u0103tre versiunea nou\u0103.<\/p>\n

2. C\u00e2nd decide\u021bi s\u0103 fuziona\u021bi dou\u0103 sau mai multe pagini cu diferite de produse \u00eentr-o singur\u0103 pagin\u0103.<\/p>\n

3. Dac\u0103 dori\u021bi s\u0103 v\u0103 schimba\u021bi numele de domeniu, pute\u021bi seta redirec\u021bionarea permanent\u0103 astfel \u00eenc\u00e2t tot traficul s\u0103 poat\u0103 fi redirec\u021bionat de la vechiul nume, la noul URL.<\/p>\n

4. \u00cen cazul \u00een care \u0219terge\u021bi o pagin\u0103 \u00een mod permanent \u0219i nu pute\u021bi s\u0103 o elimina\u021bi din indexurile Google sau de pe motoarele de c\u0103utare, aceasta ar duce la o pagin\u0103 de eroare 404 pagin\u0103 neg\u0103sit\u0103. Acest lucru poate reflect\u0103 negativ pe site-ul dvs. \u0219i poate avea un impact asupra clasamentului site-ului dvs., deoarece acesta se va \u00eenc\u0103rca de fiecare dat\u0103 c\u00e2nd un utilizator viziteaz\u0103 acea pagin\u0103. Redirec\u021bionarea este o op\u021biune mai bun\u0103.<\/p>\n

Configurarea redirec\u021biilor 301:<\/strong><\/p>\n

Site-uri Web bazate pe Windows:<\/p>\n

Dac\u0103 site-ul dvs. este g\u0103zduit pe server Windows, pute\u021bi configura redirec\u021bionarea permanent\u0103 prin Internet Information Services (IIS). Ghidul care v\u0103 va ajuta \u00een acest proces \u00eel ve\u021bi g\u0103si pe site-ul oficial Microsoft.<\/p>\n

Site-uri bazate pe Linux:<\/p>\n

Pentru a configura o redirec\u021bionare 301 pe site-ul WordPress g\u0103zduit de Linux, pute\u021bi utiliza fie un plugin, fie ad\u0103uga\u021bi urm\u0103torul cod \u00een fi\u0219ierul .htaccess prin FTP.Apache<\/p>\n

RewriteCond %{SERVER_PORT} 80
\nRewriteRule ^(.*)$ https:\/\/www.yoursite.com\/$1 [R=301,L]NGINX
\nserver {
\nlisten 80;
\nserver_name domain.com www.domain.com;
\nreturn 301 https:\/\/domain.com$request_uri;}<\/p>\n

Not\u0103: Acest lucru este valabil numai pentru site-urile WordPress<\/p>\n

Concluzie:<\/p>\n

Utiliza\u021bi redirec\u021bionarea 301 cu pruden\u021b\u0103, deoarece redirec\u021bionarea mai multor pagini c\u0103tre o singur\u0103 loca\u021bie poate fi un semnal de alarm\u0103 pentru Google, care ar putea lua \u00een considerare acest mesaj c\u0103 fiind unul spam. Rezultatul final va fi c\u0103 pagina dvs. va fi penalizat\u0103 sau chiar banata. Dac\u0103 trebuie s\u0103 redirec\u021biona\u021bi, seta\u021bi diferite redirec\u021bion\u0103ri \u0219i urma\u021bi protocoalele adecvate pentru setarea paginii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Schimbarea site-urilor dintr-un domeniu \u00een altul este un scenariu comun, mai ales dac\u0103 utilizatorii \u00eent\u00e2mpin\u0103 probleme cu domeniile existente. De exemplu, problemele precum site-urile mai vechi cu fundaluri statice sau GIF-uri, site-urile care pur \u0219i simplu doresc s\u0103 schimbe numele domeniului, s\u0103 redefineasc\u0103 site-urile pentru a fi responsive etc. sunt destul de comune. De\u0219i modificarea<\/p>\n","protected":false},"author":1,"featured_media":1222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati"],"yoast_head":"\n\u00cen\u021belegerea diferen\u021bei dintre redirec\u021bion\u0103rile HTML permanente \u0219i alte redirec\u021bion\u0103ri - NAV.RO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nav.ro\/blog\/intelegerea-diferentei-dintre-redirectionarile-html-permanente-si-alte-redirectionari\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cen\u021belegerea diferen\u021bei dintre redirec\u021bion\u0103rile HTML permanente \u0219i alte redirec\u021bion\u0103ri - NAV.RO Blog\" \/>\n<meta property=\"og:description\" content=\"Schimbarea site-urilor dintr-un domeniu \u00een altul este un scenariu comun, mai ales dac\u0103 utilizatorii \u00eent\u00e2mpin\u0103 probleme cu domeniile existente. De exemplu, problemele precum site-urile mai vechi cu fundaluri statice sau GIF-uri, site-urile care pur \u0219i simplu doresc s\u0103 schimbe numele domeniului, s\u0103 redefineasc\u0103 site-urile pentru a fi responsive etc. sunt destul de comune. 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